Wednesday, March 16, 2011

Making Money Ideas


James Franco Told Frida Giannini He’s Making A Gucci Film









The March issue of Harper’s Bazaar just won’t quit…and it hasn’t even hit newsstands yet. In addition to pieces on Kim and Liz, Prabal and DVF, Daphne and Hillary,  the magazine also features an interview James Franco conducted with his friend Frida Giannini.


The Gucci creative director dished on all sorts of things with the actor/director/soap star/student/overachiever who had this to say about the designer: ”Frida and I have been in sync since we met. I love her work, and she supports mine. Creatively, I know we will always be in line with each other.” (Also, Franco joked that his next project is “making a documentary about you and Gucci.” But we just don’t know if he’s kidding.)



On Gucci’s pragmatism:


JF: When you see the clothes at a fashion show, sometimes they’re more extreme than what you see in the store, right?


FG: Well, not always at Gucci. I believe what we are showing on the catwalk needs to be in the stores. The big stores like in New York or London or Paris, the main flagships, they always have the entire collection–even the extreme pieces. There are people who are waiting for the extreme pieces from the fashion show. We are not the kind of company that thinks, Okay, I’ll do something for the runway, and I’ll make an entire new collection to sell.


FG: Chanel is always doing incredible sets, and they change it every time. We’d rather spend money on other things than make a big, spectacular thing you would see for 10 minutes because we are working for six months on a collection.


On fashion globalism:


JF: So then, because Gucci is all over the world and you’re thinking about people actually wearing these clothes, do you have to think slightly differently for each part of the world?


FG: I never think about it because I think people in the world, from the U.S. to Asia, love Gucci because it’s about aspiration. I don’t think if I made a speciic collection for a Chinese woman, she would be happy. They don’t want something speciic for them. I did a collection that was very Russian, inspired by the artists in Russia in the ’20s and ’30s who left and went to Paris. It performed very well all over the world–except in Russia.


JF: And why, do you think?


FG: I talked to the managers in Russia, and they said they didn’t like the reference to them. So this is an example that was quite strange. Maybe if I make a collection inspired by India, with the colors of India, people in India won’t like it.


On criticism:


JF: I know Harper’s Bazaar is here listening to us, but if you’re criticized heavily in a big fashion magazine, does that have any real effect on sales or what people like?


FG: The first couple of seasons, I was in shock sometimes because I had very mixed reviews, especially because it was right after Tom Ford. Can you imagine the pressure? I am a woman; he is a man. I am Italian; he is American. Very, very different. Now I am much more relaxed; sometimes I receive very bad criticism and read between the lines of the bad reviews.


Sometimes I have thought it was a good suggestion for me because I know that the journalist has a great mind and has much more experience than me. Generally speaking, I’m very open to criticism. I will never say, “I had a bad review from you; I don’t want to meet you anymore.” I believe in what I am doing, and I believe in my ideas, but I think it is very constructive to be open to understanding other thoughts.


[Harper's Bazaar]





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Spotify, the red hot online music service has gone past the one million subscriber mark — making it one of the more successful online music start-ups in the business. The company has raised $113 million and is said to be getting a fresh slug of money — $100 million or so — and is valued at over a billion dollars. The company is likely to make that news announcement tonight. Spotify users have put together 200 million playlists so far.


Daniel Ek, a founder and the chief executive officer of Spotify says that getting past the one million paying subscriber mark in two years is a testimonial to the power ofits freemium model. The ratio of paying to subscribers to active free subscribers of Spotify’s music service is about 15 percent. Spotify is trying to find its way into the US market.


In a blog post, Ek noted:



‘It seems like only yesterday we were hatching ideas for a new music service in a tiny office-cum-apartment with a broken coffee machine, and the party we threw having reached one million users almost two years ago today was one to remember. So it’s with a sense of real pride and excitement that we can announce a new milestone today, having welcomed our millionth paying subscriber to the service.



In November 2010, it was reported that Spotify had about 650,000 paying subscribers. Using  back of the envelope calculations, it seemed that Spotify brought in around $135 million in revenues in 2010.


The rough estimates I had used showed that the company was adding about 42,000 paying subscribers every month. It seems new monthly subscriber growth has almost tripled. In three months since, the company seems to have added over 350,000 subscribers.


Related content from GigaOM Pro (sub req’d):



  • Rankings: Spotify Leads the Music Streaming Scene

  • As Always, Mobile Music Faces Uncertain Future

  • Forget Syncing: Let’s Put Music in the Cloud




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