Saturday, November 27, 2010

Making Easy Money


OK, so there’s this Democratic president who’s really good on spending. Meaning, he does it a lot. Among the most ever, in fact.


For more than 18 months he spent like there was no midterm.


He authorized the government takeover of a car company. When in doubt — or not — get the government involved. Something about saving jobs, union jobs.


But now the government’s getting out by selling stock. And it looks to be making money. Which is an unknown thing in government but in private business usually involves getting back more money than was put it. It’s called a profit. He couldn’t bring himself to say the word. But that’s what it is, a profit for taxpayers.


So do you think that profit will be returned to taxpaying shareholders whose money saved the day?


Here’s how that president put it:


THE PRESIDENT:  Hello, everybody. Good afternoon. Today, one of the toughest tales of the recession took another big step towards becoming a success story.


General Motors relaunched itself as a public company, cutting the government’s stake in the company by nearly half. What’s more, American taxpayers are now positioned to recover more than my administration invested in GM.


And that’s a very good thing. Last year, we told GM’s management and workers that if they made the tough decisions necessary to make themselves more competitive in the 21st century — decisions requiring real leadership, fresh thinking and also some shared sacrifice –- then we would stand by them.


And because they did, the American auto industry -– an industry that’s been the proud symbol of America’s manufacturing might for a century; an industry that helped to build our middle class -– is once again on the rise.


Our automakers are in the midst of their strongest period of job growth in more than a decade. Since GM and Chrysler emerged from bankruptcy, the industry has created more than 75,000 new jobs. For the first time in six years, Ford, GM and Chrysler are all operating at a profit.


In fact, last week, GM announced its best quarter in over 11 years. And most importantly, American workers are back at the assembly line manufacturing the high-quality, fuel-efficient, American-made cars of tomorrow, capable of going toe to toe with any other manufacturer in the world.


Just two years ago, this seemed impossible. In fact, there were plenty of doubters and naysayers who said it couldn’t be done, who were prepared to throw in the towel and read the American auto industry last rites.


Independent estimates suggested, however, that had we taken that step, had we given up, we would have lost more than 1 million jobs across all 50 states. It would have also resulted in economic chaos, devastating communities across the country and costing governments tens of billions of dollars in additional social safety net benefits and lost revenue. 


That wasn’t an acceptable option –- to throw up our hands and to quit. That’s not what we do. This is a country of optimistic and determined people who don’t give up when times are tough. We do what’s necessary to move forward.


So these last two years haven’t been easy on anybody. They haven’t been without pain or sacrifice, as the tough restructuring of GM reminds us.


And obviously we’ve still got a long road ahead and a lot of work to do -– to rebuild this economy, to put people back to work, to make America more competitive for the future and to secure the American Dream for our children and our grandchildren.


But we are finally beginning to see some of these tough decisions that we made in the midst of crisis pay off. And I’m absolutely confident that we’re going to keep on making progress. I believe we’re going to get through this tougher and stronger than we were before.  Because just as I had faith in the ability of our autoworkers to persevere and succeed, I have faith in the American people’s ability to persevere and succeed. And I have faith that America’s best days and America’s — and American manufacturing’s best days are still ahead of us.


Finally, I just want to embarrass a couple of people. Ron Bloom and Brian Deese are key members of the team that helped to engineer this rescue of GM and Chrysler. So it had not been for these two gentlemen, a whole lot of people might be out of work right now. We are very proud of them and I figured that I’d go ahead — you can see they’re all looking sheepish — point them out to you. So thank you very much, everybody.


(Malcolm is the Top of the Ticket blogger at latimes.com/ticket )


Update (AP): Here’s the clip. The good news? We’ve only lost $4.5 billion on share sales thus far.


Visit msnbc.com for breaking news, world news, and news about the economy






The next few years in the mobile industry are going to be interesting not only because Google and Apple are competing with each other at making the most advanced mobile operating system, or because Nokia, for the first time in their 145 year old corporate history, have a non-Finnish citizen running the ship, but because the fundamental way we interact with each other and the world around us is going to change thanks to near field communication.

Man used to carry cash until roughly 50 years ago when the first credit card with a magnetic stripe was released. It brought about a huge change in people’s spending habits, not only because they could actually borrow money and pay it back at a later point in time, but because the visual artifact of slips of paper and coins was removed from our understanding of how money really works and how much it’s actually worth. Now, with the recent announcement of Isis, a collaboration between Verizon, AT&T and T-Mobile aimed at making your mobile phone the only thing you need to take with you when leaving you home, the world is set to change yet again.

How does that make Visa, one of the ancestors of plastic cash, feel about their role in the future of the daily transactions that make our world economy go round and round? I’m not going to copy and paste the entire article, which I recommend you read, but here is the main argument:

“It might be easy to build an iPhone app that lets you enter in the phone number of a co-worker you want to pay back for lunch, a common promise in the new mobile-payments world. But then someone has to do the intricate behind-the-scenes data processing that makes sure the card isn’t stolen, the people involved aren’t scammers, the payer’s account has the necessary funds and the actual money transfer happens quickly and without a glitch.”

They’re on the defensive, citing their experience with handling mobile payments, but just like Visa killed cashed half a century ago, maybe the little NFC chip inside your next smartphone will the beginning of something new and exciting?

[Via: NFC World]


bench craft company ad space

Last Look: Style <b>News</b> You Might Have Missed (PHOTOS, POLL)

Welcome to Last Look, where we round up the Style scraps that didn't make it to our news page this week. Click through and catch up on what else happened since Monday!

Clarissa&#39;s Blog: Fox <b>News</b> in Canada

"It will aim to challenge conventional wisdom and offer Canadians a new choice and a new voice on TV," Quebecor Media CEO Pierre Karl Peladeau said as the conservative news channel faces stiff competition from existing cable news ...

<b>News</b> - Jennifer Aniston, Chelsea Handler Flaunt Bikini Bods in <b>...</b>

The new BFFs show off their curves while celebrating Thanksgiving abroad.


bench craft company finishes

Last Look: Style <b>News</b> You Might Have Missed (PHOTOS, POLL)

Welcome to Last Look, where we round up the Style scraps that didn't make it to our news page this week. Click through and catch up on what else happened since Monday!

Clarissa&#39;s Blog: Fox <b>News</b> in Canada

"It will aim to challenge conventional wisdom and offer Canadians a new choice and a new voice on TV," Quebecor Media CEO Pierre Karl Peladeau said as the conservative news channel faces stiff competition from existing cable news ...

<b>News</b> - Jennifer Aniston, Chelsea Handler Flaunt Bikini Bods in <b>...</b>

The new BFFs show off their curves while celebrating Thanksgiving abroad.


bench craft company spread covers

OK, so there’s this Democratic president who’s really good on spending. Meaning, he does it a lot. Among the most ever, in fact.


For more than 18 months he spent like there was no midterm.


He authorized the government takeover of a car company. When in doubt — or not — get the government involved. Something about saving jobs, union jobs.


But now the government’s getting out by selling stock. And it looks to be making money. Which is an unknown thing in government but in private business usually involves getting back more money than was put it. It’s called a profit. He couldn’t bring himself to say the word. But that’s what it is, a profit for taxpayers.


So do you think that profit will be returned to taxpaying shareholders whose money saved the day?


Here’s how that president put it:


THE PRESIDENT:  Hello, everybody. Good afternoon. Today, one of the toughest tales of the recession took another big step towards becoming a success story.


General Motors relaunched itself as a public company, cutting the government’s stake in the company by nearly half. What’s more, American taxpayers are now positioned to recover more than my administration invested in GM.


And that’s a very good thing. Last year, we told GM’s management and workers that if they made the tough decisions necessary to make themselves more competitive in the 21st century — decisions requiring real leadership, fresh thinking and also some shared sacrifice –- then we would stand by them.


And because they did, the American auto industry -– an industry that’s been the proud symbol of America’s manufacturing might for a century; an industry that helped to build our middle class -– is once again on the rise.


Our automakers are in the midst of their strongest period of job growth in more than a decade. Since GM and Chrysler emerged from bankruptcy, the industry has created more than 75,000 new jobs. For the first time in six years, Ford, GM and Chrysler are all operating at a profit.


In fact, last week, GM announced its best quarter in over 11 years. And most importantly, American workers are back at the assembly line manufacturing the high-quality, fuel-efficient, American-made cars of tomorrow, capable of going toe to toe with any other manufacturer in the world.


Just two years ago, this seemed impossible. In fact, there were plenty of doubters and naysayers who said it couldn’t be done, who were prepared to throw in the towel and read the American auto industry last rites.


Independent estimates suggested, however, that had we taken that step, had we given up, we would have lost more than 1 million jobs across all 50 states. It would have also resulted in economic chaos, devastating communities across the country and costing governments tens of billions of dollars in additional social safety net benefits and lost revenue. 


That wasn’t an acceptable option –- to throw up our hands and to quit. That’s not what we do. This is a country of optimistic and determined people who don’t give up when times are tough. We do what’s necessary to move forward.


So these last two years haven’t been easy on anybody. They haven’t been without pain or sacrifice, as the tough restructuring of GM reminds us.


And obviously we’ve still got a long road ahead and a lot of work to do -– to rebuild this economy, to put people back to work, to make America more competitive for the future and to secure the American Dream for our children and our grandchildren.


But we are finally beginning to see some of these tough decisions that we made in the midst of crisis pay off. And I’m absolutely confident that we’re going to keep on making progress. I believe we’re going to get through this tougher and stronger than we were before.  Because just as I had faith in the ability of our autoworkers to persevere and succeed, I have faith in the American people’s ability to persevere and succeed. And I have faith that America’s best days and America’s — and American manufacturing’s best days are still ahead of us.


Finally, I just want to embarrass a couple of people. Ron Bloom and Brian Deese are key members of the team that helped to engineer this rescue of GM and Chrysler. So it had not been for these two gentlemen, a whole lot of people might be out of work right now. We are very proud of them and I figured that I’d go ahead — you can see they’re all looking sheepish — point them out to you. So thank you very much, everybody.


(Malcolm is the Top of the Ticket blogger at latimes.com/ticket )


Update (AP): Here’s the clip. The good news? We’ve only lost $4.5 billion on share sales thus far.


Visit msnbc.com for breaking news, world news, and news about the economy






The next few years in the mobile industry are going to be interesting not only because Google and Apple are competing with each other at making the most advanced mobile operating system, or because Nokia, for the first time in their 145 year old corporate history, have a non-Finnish citizen running the ship, but because the fundamental way we interact with each other and the world around us is going to change thanks to near field communication.

Man used to carry cash until roughly 50 years ago when the first credit card with a magnetic stripe was released. It brought about a huge change in people’s spending habits, not only because they could actually borrow money and pay it back at a later point in time, but because the visual artifact of slips of paper and coins was removed from our understanding of how money really works and how much it’s actually worth. Now, with the recent announcement of Isis, a collaboration between Verizon, AT&T and T-Mobile aimed at making your mobile phone the only thing you need to take with you when leaving you home, the world is set to change yet again.

How does that make Visa, one of the ancestors of plastic cash, feel about their role in the future of the daily transactions that make our world economy go round and round? I’m not going to copy and paste the entire article, which I recommend you read, but here is the main argument:

“It might be easy to build an iPhone app that lets you enter in the phone number of a co-worker you want to pay back for lunch, a common promise in the new mobile-payments world. But then someone has to do the intricate behind-the-scenes data processing that makes sure the card isn’t stolen, the people involved aren’t scammers, the payer’s account has the necessary funds and the actual money transfer happens quickly and without a glitch.”

They’re on the defensive, citing their experience with handling mobile payments, but just like Visa killed cashed half a century ago, maybe the little NFC chip inside your next smartphone will the beginning of something new and exciting?

[Via: NFC World]


bench craft company spread covers

Last Look: Style <b>News</b> You Might Have Missed (PHOTOS, POLL)

Welcome to Last Look, where we round up the Style scraps that didn't make it to our news page this week. Click through and catch up on what else happened since Monday!

Clarissa&#39;s Blog: Fox <b>News</b> in Canada

"It will aim to challenge conventional wisdom and offer Canadians a new choice and a new voice on TV," Quebecor Media CEO Pierre Karl Peladeau said as the conservative news channel faces stiff competition from existing cable news ...

<b>News</b> - Jennifer Aniston, Chelsea Handler Flaunt Bikini Bods in <b>...</b>

The new BFFs show off their curves while celebrating Thanksgiving abroad.


bench craft company per hole sizing

Last Look: Style <b>News</b> You Might Have Missed (PHOTOS, POLL)

Welcome to Last Look, where we round up the Style scraps that didn't make it to our news page this week. Click through and catch up on what else happened since Monday!

Clarissa&#39;s Blog: Fox <b>News</b> in Canada

"It will aim to challenge conventional wisdom and offer Canadians a new choice and a new voice on TV," Quebecor Media CEO Pierre Karl Peladeau said as the conservative news channel faces stiff competition from existing cable news ...

<b>News</b> - Jennifer Aniston, Chelsea Handler Flaunt Bikini Bods in <b>...</b>

The new BFFs show off their curves while celebrating Thanksgiving abroad.


bench craft company team

Last Look: Style <b>News</b> You Might Have Missed (PHOTOS, POLL)

Welcome to Last Look, where we round up the Style scraps that didn't make it to our news page this week. Click through and catch up on what else happened since Monday!

Clarissa&#39;s Blog: Fox <b>News</b> in Canada

"It will aim to challenge conventional wisdom and offer Canadians a new choice and a new voice on TV," Quebecor Media CEO Pierre Karl Peladeau said as the conservative news channel faces stiff competition from existing cable news ...

<b>News</b> - Jennifer Aniston, Chelsea Handler Flaunt Bikini Bods in <b>...</b>

The new BFFs show off their curves while celebrating Thanksgiving abroad.


bench craft company itliano

Saturday, November 20, 2010

foreclosure defense

bench craft company rip off

Store Front - Anton Legal Group by Anton Legal Group


bench craft company rip off

Fox <b>News</b> Decoded - Swampland - TIME.com

What do you do to amp ratings after you've won a big victory at the polls and the public has wandered off to start celebrating the holidays? At Fox News, the answer is obvious: you up the ante.

Small Business <b>News</b>: SMB Blogging and Social Media Basics

Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.

Photos Implant &#39;Memories&#39; of Fictional <b>News</b> Events | Smart <b>...</b>

Participants in a study were far more likely to “remember” a fictional news event when a headline was accompanied by a tangentially relevant photograph.


bench craft company rip off

Store Front - Anton Legal Group by Anton Legal Group


bench craft company rip off

Fox <b>News</b> Decoded - Swampland - TIME.com

What do you do to amp ratings after you've won a big victory at the polls and the public has wandered off to start celebrating the holidays? At Fox News, the answer is obvious: you up the ante.

Small Business <b>News</b>: SMB Blogging and Social Media Basics

Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.

Photos Implant &#39;Memories&#39; of Fictional <b>News</b> Events | Smart <b>...</b>

Participants in a study were far more likely to “remember” a fictional news event when a headline was accompanied by a tangentially relevant photograph.


bench craft company rip off

Fox <b>News</b> Decoded - Swampland - TIME.com

What do you do to amp ratings after you've won a big victory at the polls and the public has wandered off to start celebrating the holidays? At Fox News, the answer is obvious: you up the ante.

Small Business <b>News</b>: SMB Blogging and Social Media Basics

Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.

Photos Implant &#39;Memories&#39; of Fictional <b>News</b> Events | Smart <b>...</b>

Participants in a study were far more likely to “remember” a fictional news event when a headline was accompanied by a tangentially relevant photograph.


bench craft company rip off

Fox <b>News</b> Decoded - Swampland - TIME.com

What do you do to amp ratings after you've won a big victory at the polls and the public has wandered off to start celebrating the holidays? At Fox News, the answer is obvious: you up the ante.

Small Business <b>News</b>: SMB Blogging and Social Media Basics

Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.

Photos Implant &#39;Memories&#39; of Fictional <b>News</b> Events | Smart <b>...</b>

Participants in a study were far more likely to “remember” a fictional news event when a headline was accompanied by a tangentially relevant photograph.


bench craft company rip off

Fox <b>News</b> Decoded - Swampland - TIME.com

What do you do to amp ratings after you've won a big victory at the polls and the public has wandered off to start celebrating the holidays? At Fox News, the answer is obvious: you up the ante.

Small Business <b>News</b>: SMB Blogging and Social Media Basics

Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.

Photos Implant &#39;Memories&#39; of Fictional <b>News</b> Events | Smart <b>...</b>

Participants in a study were far more likely to “remember” a fictional news event when a headline was accompanied by a tangentially relevant photograph.


bench craft company rip off

Store Front - Anton Legal Group by Anton Legal Group


bench craft company rip off
bench craft company rip off

Fox <b>News</b> Decoded - Swampland - TIME.com

What do you do to amp ratings after you've won a big victory at the polls and the public has wandered off to start celebrating the holidays? At Fox News, the answer is obvious: you up the ante.

Small Business <b>News</b>: SMB Blogging and Social Media Basics

Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.

Photos Implant &#39;Memories&#39; of Fictional <b>News</b> Events | Smart <b>...</b>

Participants in a study were far more likely to “remember” a fictional news event when a headline was accompanied by a tangentially relevant photograph.


bench craft company rip off

bench craft company rip off

Fox <b>News</b> Decoded - Swampland - TIME.com

What do you do to amp ratings after you've won a big victory at the polls and the public has wandered off to start celebrating the holidays? At Fox News, the answer is obvious: you up the ante.

Small Business <b>News</b>: SMB Blogging and Social Media Basics

Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.

Photos Implant &#39;Memories&#39; of Fictional <b>News</b> Events | Smart <b>...</b>

Participants in a study were far more likely to “remember” a fictional news event when a headline was accompanied by a tangentially relevant photograph.


bench craft company rip off

Fox <b>News</b> Decoded - Swampland - TIME.com

What do you do to amp ratings after you've won a big victory at the polls and the public has wandered off to start celebrating the holidays? At Fox News, the answer is obvious: you up the ante.

Small Business <b>News</b>: SMB Blogging and Social Media Basics

Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.

Photos Implant &#39;Memories&#39; of Fictional <b>News</b> Events | Smart <b>...</b>

Participants in a study were far more likely to “remember” a fictional news event when a headline was accompanied by a tangentially relevant photograph.


bench craft company rip off

Lions vs. Cowboys: Good <b>News</b> On The Injury Front; Dez Bryant Is <b>...</b>

The Dallas Cowboys get some veterans back in practice, and Dez Bryant is a violent man.

Movie <b>News</b> Quick Hits: Leonardo DiCaprio to Star in New JFK <b>...</b>

Do you find Wall-E and Eve so adorable you just want to eat them? Now you can thanks to Charm City Cakes. - Warner Bros.

<b>News</b> Corp developing a tablet-exclusive publication

News Corp Logo Reuters is reporting that News Corp, the world's third-largest media conglomerate, has confirmed they will be releasing a news publication developed specifically for tablet computers like the iPad. "It's a tablet-only ...


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EA launching Facebook golf game PC <b>News</b> - Page 1 | Eurogamer.net

Read our PC news of EA launching Facebook golf game.

More on Fox <b>News</b>, David Henderson | EconLog | Library of Economics <b>...</b>

I had had hopes for the Fox News Channel as an advocate of smaller government, hopes somewhat justified by evidence. But their treatment of Ron Paul has been off the charts. Chris Wallace has been absolutely vicious - at one point, ...

Fox <b>News</b> President: Jon Stewart Is Crazy And NPR Is Run By Nazis <b>...</b>

The second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...


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autosport.com - F1 <b>News</b>: Rosberg: Pirellis won&#39;t help Mercedes

Nico Rosberg doubts the new Pirelli tyres will do anything to ease the difficulties Mercedes suffered with front-tyre grip on the 2010 Bridgestones, after the Formula 1 teams tried the 2011 rubber for the first time in Abu Dhabi today.

The Tools of Ignorance: Friday <b>News</b> - Pinstripe Alley

A big offer, the big man's snub, a little trade, and a call for a dose of sanity.

Small Business <b>News</b>: SMB Blogging and Social Media Basics

Far from a fad, a new blogging and social media infrastructure has emerged and is still being built and becoming a part of the new hierarchy can be important to.


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Thursday, November 18, 2010

Ways of Making Money


Online video is well and truly, having the best time of its life right now. It seems to be factoring in every marketing plan worth its salt, with some incredible videos being produced by brands that are lighting up social media. I wanted to explore the state of the online video industry a bit further and delve into the stats that show the huge growth curve online video is currently on. Right now it is one of the most fascinating aspects of online, as brands continue to push the boundaries of what’s possible and engaging the audience in completely new ways. It is a seriously big business and one that every brand wants to be a part of. And it’s easy to see why..


Over 35 hours of video uploaded to YouTube every minute


This stat on its own is pretty stunning and quite hard to get your head around. But when you look at in in the context of the past 3 years, or even 6 months, you realise just how impressive this is. The graph below from Youtube shows the average hours of video uploaded every minute, back to June 2007. While this started at 6 hours, in the past 6 months it stood at 23. That’s a huge increase of 12 hours per minute in just 6 months :



That is some seriously impressive growth and also shows that just as much as brand video is growing, ugc is growing at a staggering rate, due largely to the growth in mobile and ease of uploading. As Youtube note themselves there are other factors, such as upping the time limit in videos, which would obviously attribute for an increase in the total length of video uploads. But this is impressive nonetheless.


Blinkx shares up by 400%


At the business end of video, Blinkx are showing that online video is starting to become a profitable industry. While Google still won’t reveal whether Youtube is making them money or not, Blinkx have recently announced their first ever turn in profit in the 6 months up to September. And it comes 3 years after they first launched. Blinkx make money through running ads alongside the videos they index, acting as a huge video search tool. They have certainly had a good year, as the 400% share increase shows. It’s also encouraging to see that online video isn’t just about Youtube and there are some other serious players in the market with unique offerings.


Online video ads reach half of U.S. users


While some research shows that advertisers are cautious over online video advertising, due to factors such as standardisation of ad formats, online video advertising is going from strength to strength. A recent study from ComScore (the people who measure things), found that just over 45.4% of users in America viewed at least one video ad over a month. But more impressively, were exposed to 32.2 videos each, on average. That’s over 4.3 million video ads that were served to the online U.S. population in September 2010. This shows the power of online video ads to get right in front of your target audience. And while there are some definite rights and wrongs in the content of the video ad, I think we’ll see this grow even more and prove itself as a valuable industry up there with TV.


Comedian makes $315,000 from online video


A recent study found that comedians top the bill for online video earnings, and one in particular is doing very well. A recent study found that comedian Shane Dawson, who amassed 431.7 million online video views in the past year made $315,000 from his content, through ad revenue. He came out top for independent earners on Youtube and it’s certainly an aspirational case study that shows the business of online video isn’t just for big brands.


Kia spend a third of budget on online video



In a bold move, Kia Motors have invested a third of their £2 million marketing budget for the new Sportage model, into online video. We’ve seen the motor industry embracing social media more and more – with Ford launching a model through Facebook – and this shows the commitment that some brands are making to online video. Not so much an add-on or a nice to have, but a central facet of a multi-million pound campaign. The online campaign will focus on the central characters from the TV adverts and include home-page takeovers and video ads. Cases like this help to solidify online video as a serious marketing avenue that can bring a campaign to life and help you get that extra bang for your buck.


20% of downstream internet traffic is to Netflix


In a huge coup for Netflix, a recent study found that 20% of peak time donwstream internet traffic was streaming video from their site. This is great news for Netflix, and perhaps not so great news for the DVD market. If Netflix were available in Ireland I would be there in an instant and would choose to view all films in this way, as it simply doesn’t make sense to invest in a DVD anymore and I expect that even the gift market for this may eventually die out. 20% is a huge figure and shows how much Netflix has staked its claim in this market.


2 billion videos viewed each month Facebook


In June 2010 Facebook released some interesting stats into their online video offering, which show the huge potential it has to own this market. They revealed that as well as 2 billion video views on its site each month, there were 415,000 online video uploads each day. While it may not be a contender to Youtube just yet, the sharing capabilities within Facebook and the ease of connecting with your community show the potential for this to grow. Interestingly, Youtube now offer the option of connecting with Facebook instead of logging in with your gmail account. This shows Youtube recognises the power to use the huge community on Facebook, something it can’t compete with, to combine with its own wealth of online video.


Live stream video viewing up by 650%


In their most recent report into online video, Comscore announced that the amount of live-streamed video we’re watching has grown by 648% over the past year. This is absolutely phenomenal growth and compares to a (still impressive)  68% increase in video views on Youtube. While it may still form a minor part of the online video  market, live streaming is growing in popularity and use, as we become more accustomed to this form of content, both as consumers and producers. UStream are owning the market here, but Facebook are quickly getting in on the game – recently introducing LiveStream integration with Facebook pages. This has the potential to hugely increase the live stream video market and see it really reach the mainstream.






As part of the ongoing Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Must-Follow Non-Profit.” Be sure to nominate your favorites and join us for the Gala in Las Vegas! Sponsorships are available. Please contact sponsorships@mashable.com for more information.

When it comes to social good, the name of the game is creating or inspiring change, and often with limited resources. That’s why social media is so important for non-profit organizations. By allowing organizations to reach more people with less money, social media has become an integral part of the non-profit toolbox.

Groups are using social media a variety of ways, from raising money to engaging with constituents on personal and meaningful levels. The most important thing social media offers for non-profits, though, is a highly effective channel to spread awareness about their cause. “Having 10 million people is more important than $10 million,” Change.org founder and CEO Ben Rattray told Mashable recently. “For advocacy you need to mobilize people, and the web helps you mobilize people like never before.”

There are any number of worthy non-profit organizations utilizing social media in new and interesting ways; below are five that caught our eye this year as must-follow groups. Please share in the comments any other non-profits you think deserve a follow and nominate them for a Mashable Award.

1. Brooklyn Museum

More than just a great art museum, the Brooklyn Museum is one of the most social media-savvy organizations on the planet. From a mobile website that lets visitors tag items in the gallery (which, in turn, helps to organize the museum’s vast, 94,000-record online collection) to a Foursquare account that offers tips for things to do in the neighborhood and rewards mayors with special parties and other offers, the Brooklyn Museum is hip to the latest social media trends.

What’s really great about the museum, which can also be found on Tumblr, Flickr, Facebook, YouTube, and Twitter, is that the staff is not afraid to innovate and try new things. They’re constantly testing out new social platforms and innovating new ways to use their current social media accounts. They even share the code behind some of their best ideas on GitHub!

2. Sesame Street Workshop

Sesame Street Workshop is the non-profit organization behind the beloved children’s classic television series Sesame Street, among others. And despite being 41 years old, these cats — er, Muppets — really know social media.

You can find your favorite Sesame Street residents on Twitter and Facebook (characters like Elmo, Big Bird and Oscar have their own Pages). Where the Workshop really excels, however, is YouTube. Sesame Street Workshop has made its biggest social media splash on YouTube, with exclusive content that often features celebrity guests and frequent parodies of other digital media memes, such as the Google search stories or the Old Spice Guy, that prove the people behind Sesame Street know their stuff.

3. WildlifeDirect

Founded in 2006 by noted African conservationist Dr. Richard Leakey, WildlifeDirect aims to save endangered animals in Africa. The organization helps local conservation groups around Africa raise funds, awareness and support for their conservation projects.

WildlifeDirect can be found on many of the usual social media networks, such as Twitter and Facebook, but where it really shines is blogging. The organization has set up an active blog network of more than 100 field blogs penned by conservation groups across Africa. The blogs are one of the main drivers of donations to the conservation work that the organization supports, but they also offer a fascinating look into the struggle to save endangered species in some of the most diverse and threatened areas on Earth.

4. Kids Are Heroes

Founded in 2008 by Gabe O’Neill and his then 9-year-old daughter, MaryMargaret, Kids Are Heroes is a non-profit group that has the admirable goal of inspiring children to get involved in the act of giving back. The website offers profiles of more than 100 kids who have at a young age (some as young as 5-years-old!) had a meaningful impact on their communities and the world — whether by training diabetic service dogs, donating books to low-income families, or raising millions of dollars for out-of-work war veterans. The organization’s message is loud and clear: Kids can make a difference.

Along with the inspiring stories, the Kids Are Heroes website allows children to send “shout outs” to one another, and the group maintains active and engaging Twitter and Facebook accounts.

5. Darius Goes West

Darius Weems and the Darius Goes West project is a force to be reckoned with. Afflicted with Duchenne Muscular Dystrophy (DMD) — a genetic degenerative muscular disease that killed his older brother — Darius and 11 of his friends set out six years ago to travel across America with the ultimate goal of getting Darius’ wheelchair customized on MTV’s Pimp My Ride. The group filmed that trip and turned it into the much-celebrated documentary film, Darius Goes West.

Six years later, Darius Goes West has become a movement — non-profit vehicle to raise money and awareness for the search for a DMD cure that now seems so tantalizingly close. Darius, who continues to defy the odds, recently turned 21 years old and the Darius Goes West crew continue to come up with innovative ways to spread their message and raise money using social media. From raising money through Facebook widgets to inspiring people to do crazy things in the name of charity, Darius Goes West is a must-follow cause for their innovation and unflappable humor.

What’s Your Take?

Which non-profits should we absolutely follow? Let us know your picks and recommendations in the comments below or nominate them for the Mashable Awards.

The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)/>

In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the Mashable community, partners, media, the marketing community, consumer electronics and technology brands and attendees from the 2011 International CES Convention to Las Vegas on Thursday, January 6, 2011. Together, we will celebrate the winners and the community of the Mashable Awards at the Cirque du Soleil Zumanity stage in the beautiful New York New York Hotel. The event will include acts and performances from our partner Cirque du Soleil Zumanity. In addition, there will be special guest presenters and appearances.

Date: Thursday, January 6th, 2011 (during International CES Convention week)/> Time: 7:00 – 10:00 pm PT/> Location: Cirque du Soleil Zumanity, New York New York Hotel, Las Vegas/> Agenda: Networking, Open Bars, Acts, Surprises and the Mashable Awards Gala presentations/> Socialize: Facebook, Foursquare, Meetup, Plancast, Twitter (Hashtag: #MashableAwards)

Sponsorships are available. Please contact sponsorships@mashable.com for more information.

Thanks to our sponsors:

Mashable Awards Gala Partner:

From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a global entertainment organization providing high-quality artistic entertainment. The company has over 5,000 employees, including more than 1,200 artists from close to 50 different countries.

Cirque du Soleil has brought wonder and delight to nearly 100 million spectators in 300 cities on five continents. In 2010 Cirque du Soleil, will present 21 shows simultaneously throughout the world, including seven in Las Vegas.

For more information about Cirque du Soleil, visit www.cirquedusoleil.com

Mashable Awards Online Partner:

Have you ever wished for your own personal gourmet Chef?

The Fresh Diet is like having a Cordon Bleu chef prepare your meals in your own kitchen. There’s no cooking, cleaning, shopping – just fresh prepared delicious meals, hand delivered to your door daily! Whether you want to lose weight or just want to eat healthy, The Fresh Diet can help you meet your goals. The best news, we’re giving away a FREE week of The Fresh Diet every day on our Facebook page. Just click here to become a fan and you could be the next winner. Join now!

Mashable Awards Partner:

Join us at the 2011 International CES®, the global platform for inspired ideas and innovation. With 2,500 exhibitors, CES continues to be the world’s largest consumer technology tradeshow and always reflects the dynamic consumer electronics industry. The International CES is not open to the general public and all attendees must be in the CE industry to be eligible to attend the show. Register FREE for the 2011 CES with priority code MSHB, an exclusive promotion for Mashable Readers.

Mashable Awards Category Sponsor:

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.

Every great website starts with a name.

At Dynadot we know the value of your name on the Web. Dynadot is an ICANN accredited domain name registrar and web host where you can register the perfect domain name affordably, reliably, simply and securely. Whether you are a blogger, business owner, or planning on creating the next best Internet meme you need a domain that represents you. Let Dynadot help you establish your web identity today. Join us on Facebook for special offers and Mashable awards fun!

Mobile Future is a broad-based coalition of businesses, non-profit organizations and individuals interested in and dedicated to advocating for an environment in which innovations in wireless technology and services are enabled and encouraged. Our mission is to educate the public and key decision makers on innovations in the wireless industry that have transformed the way Americans work and play and to advocate continued investment in wireless technologies.

Our “Mobile Year in Review 2010” animation proves a glimpse into the most notable breakthroughs in the wireless industry this year.

Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the company’s blog, Yodel Anecdotal.

Mashable Awards Gala Silver Sponsor:

Aro Mobile is an intelligent mobile experience that includes better email, connected contacts, smarter calendar and improved browsing.

The Aro system automatically learns what’s important in your life—the people, places, dates and organizations you care about most. In your communications, Aro automatically identifies people, places, events, dates,organizations and locations. From any recognized term, Aro offers quick action menus to speed up your day.

The unique Aro experience is powered by advanced web services: next generation natural language processing and semantic data analytics services. Aro gives you the power to see through the clutter and focus your mobile life.

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.

Mashable Awards Gala VIP Lounge sponsor:

Influxis specializes in the deployment of creative streaming solutions. Services include large scale deployment, mobile streaming, turn-key applications, and enterprise support with custom network options. With the unique combination of a worldwide network, knowledgeable developer support and nearly a decade of streaming media experience, Influxis is an essential partner to businesses, advertisers, developers, educators, and others who seek expertise in innovative streaming.

Mashable Awards After Party Sponsor:

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.

Image courtesy of iStockphoto, snapperharmer

For more Social Good coverage:

    class="f-el">class="cov-twit">Follow Mashable Social Goodclass="s-el">class="cov-rss">Subscribe to the Social Good channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

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<b>News</b> Corp&#39;s Two Newspaper Tablet Projects are Back on Track

After stories that Rupert Murdoch had binned his adventurous newspaper app project, his son James has said Project Alesia is going ahead, whether other newspapers want their content aggregated or not.

Sen. Rockefeller: FCC should shut down Fox <b>News</b> and MSNBC « Hot Air

You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...

Fox <b>News</b> President: Jon Stewart Is Crazy And NPR Is Run By Nazis <b>...</b>

The second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...


bench craft company

Online video is well and truly, having the best time of its life right now. It seems to be factoring in every marketing plan worth its salt, with some incredible videos being produced by brands that are lighting up social media. I wanted to explore the state of the online video industry a bit further and delve into the stats that show the huge growth curve online video is currently on. Right now it is one of the most fascinating aspects of online, as brands continue to push the boundaries of what’s possible and engaging the audience in completely new ways. It is a seriously big business and one that every brand wants to be a part of. And it’s easy to see why..


Over 35 hours of video uploaded to YouTube every minute


This stat on its own is pretty stunning and quite hard to get your head around. But when you look at in in the context of the past 3 years, or even 6 months, you realise just how impressive this is. The graph below from Youtube shows the average hours of video uploaded every minute, back to June 2007. While this started at 6 hours, in the past 6 months it stood at 23. That’s a huge increase of 12 hours per minute in just 6 months :



That is some seriously impressive growth and also shows that just as much as brand video is growing, ugc is growing at a staggering rate, due largely to the growth in mobile and ease of uploading. As Youtube note themselves there are other factors, such as upping the time limit in videos, which would obviously attribute for an increase in the total length of video uploads. But this is impressive nonetheless.


Blinkx shares up by 400%


At the business end of video, Blinkx are showing that online video is starting to become a profitable industry. While Google still won’t reveal whether Youtube is making them money or not, Blinkx have recently announced their first ever turn in profit in the 6 months up to September. And it comes 3 years after they first launched. Blinkx make money through running ads alongside the videos they index, acting as a huge video search tool. They have certainly had a good year, as the 400% share increase shows. It’s also encouraging to see that online video isn’t just about Youtube and there are some other serious players in the market with unique offerings.


Online video ads reach half of U.S. users


While some research shows that advertisers are cautious over online video advertising, due to factors such as standardisation of ad formats, online video advertising is going from strength to strength. A recent study from ComScore (the people who measure things), found that just over 45.4% of users in America viewed at least one video ad over a month. But more impressively, were exposed to 32.2 videos each, on average. That’s over 4.3 million video ads that were served to the online U.S. population in September 2010. This shows the power of online video ads to get right in front of your target audience. And while there are some definite rights and wrongs in the content of the video ad, I think we’ll see this grow even more and prove itself as a valuable industry up there with TV.


Comedian makes $315,000 from online video


A recent study found that comedians top the bill for online video earnings, and one in particular is doing very well. A recent study found that comedian Shane Dawson, who amassed 431.7 million online video views in the past year made $315,000 from his content, through ad revenue. He came out top for independent earners on Youtube and it’s certainly an aspirational case study that shows the business of online video isn’t just for big brands.


Kia spend a third of budget on online video



In a bold move, Kia Motors have invested a third of their £2 million marketing budget for the new Sportage model, into online video. We’ve seen the motor industry embracing social media more and more – with Ford launching a model through Facebook – and this shows the commitment that some brands are making to online video. Not so much an add-on or a nice to have, but a central facet of a multi-million pound campaign. The online campaign will focus on the central characters from the TV adverts and include home-page takeovers and video ads. Cases like this help to solidify online video as a serious marketing avenue that can bring a campaign to life and help you get that extra bang for your buck.


20% of downstream internet traffic is to Netflix


In a huge coup for Netflix, a recent study found that 20% of peak time donwstream internet traffic was streaming video from their site. This is great news for Netflix, and perhaps not so great news for the DVD market. If Netflix were available in Ireland I would be there in an instant and would choose to view all films in this way, as it simply doesn’t make sense to invest in a DVD anymore and I expect that even the gift market for this may eventually die out. 20% is a huge figure and shows how much Netflix has staked its claim in this market.


2 billion videos viewed each month Facebook


In June 2010 Facebook released some interesting stats into their online video offering, which show the huge potential it has to own this market. They revealed that as well as 2 billion video views on its site each month, there were 415,000 online video uploads each day. While it may not be a contender to Youtube just yet, the sharing capabilities within Facebook and the ease of connecting with your community show the potential for this to grow. Interestingly, Youtube now offer the option of connecting with Facebook instead of logging in with your gmail account. This shows Youtube recognises the power to use the huge community on Facebook, something it can’t compete with, to combine with its own wealth of online video.


Live stream video viewing up by 650%


In their most recent report into online video, Comscore announced that the amount of live-streamed video we’re watching has grown by 648% over the past year. This is absolutely phenomenal growth and compares to a (still impressive)  68% increase in video views on Youtube. While it may still form a minor part of the online video  market, live streaming is growing in popularity and use, as we become more accustomed to this form of content, both as consumers and producers. UStream are owning the market here, but Facebook are quickly getting in on the game – recently introducing LiveStream integration with Facebook pages. This has the potential to hugely increase the live stream video market and see it really reach the mainstream.






As part of the ongoing Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Must-Follow Non-Profit.” Be sure to nominate your favorites and join us for the Gala in Las Vegas! Sponsorships are available. Please contact sponsorships@mashable.com for more information.

When it comes to social good, the name of the game is creating or inspiring change, and often with limited resources. That’s why social media is so important for non-profit organizations. By allowing organizations to reach more people with less money, social media has become an integral part of the non-profit toolbox.

Groups are using social media a variety of ways, from raising money to engaging with constituents on personal and meaningful levels. The most important thing social media offers for non-profits, though, is a highly effective channel to spread awareness about their cause. “Having 10 million people is more important than $10 million,” Change.org founder and CEO Ben Rattray told Mashable recently. “For advocacy you need to mobilize people, and the web helps you mobilize people like never before.”

There are any number of worthy non-profit organizations utilizing social media in new and interesting ways; below are five that caught our eye this year as must-follow groups. Please share in the comments any other non-profits you think deserve a follow and nominate them for a Mashable Award.

1. Brooklyn Museum

More than just a great art museum, the Brooklyn Museum is one of the most social media-savvy organizations on the planet. From a mobile website that lets visitors tag items in the gallery (which, in turn, helps to organize the museum’s vast, 94,000-record online collection) to a Foursquare account that offers tips for things to do in the neighborhood and rewards mayors with special parties and other offers, the Brooklyn Museum is hip to the latest social media trends.

What’s really great about the museum, which can also be found on Tumblr, Flickr, Facebook, YouTube, and Twitter, is that the staff is not afraid to innovate and try new things. They’re constantly testing out new social platforms and innovating new ways to use their current social media accounts. They even share the code behind some of their best ideas on GitHub!

2. Sesame Street Workshop

Sesame Street Workshop is the non-profit organization behind the beloved children’s classic television series Sesame Street, among others. And despite being 41 years old, these cats — er, Muppets — really know social media.

You can find your favorite Sesame Street residents on Twitter and Facebook (characters like Elmo, Big Bird and Oscar have their own Pages). Where the Workshop really excels, however, is YouTube. Sesame Street Workshop has made its biggest social media splash on YouTube, with exclusive content that often features celebrity guests and frequent parodies of other digital media memes, such as the Google search stories or the Old Spice Guy, that prove the people behind Sesame Street know their stuff.

3. WildlifeDirect

Founded in 2006 by noted African conservationist Dr. Richard Leakey, WildlifeDirect aims to save endangered animals in Africa. The organization helps local conservation groups around Africa raise funds, awareness and support for their conservation projects.

WildlifeDirect can be found on many of the usual social media networks, such as Twitter and Facebook, but where it really shines is blogging. The organization has set up an active blog network of more than 100 field blogs penned by conservation groups across Africa. The blogs are one of the main drivers of donations to the conservation work that the organization supports, but they also offer a fascinating look into the struggle to save endangered species in some of the most diverse and threatened areas on Earth.

4. Kids Are Heroes

Founded in 2008 by Gabe O’Neill and his then 9-year-old daughter, MaryMargaret, Kids Are Heroes is a non-profit group that has the admirable goal of inspiring children to get involved in the act of giving back. The website offers profiles of more than 100 kids who have at a young age (some as young as 5-years-old!) had a meaningful impact on their communities and the world — whether by training diabetic service dogs, donating books to low-income families, or raising millions of dollars for out-of-work war veterans. The organization’s message is loud and clear: Kids can make a difference.

Along with the inspiring stories, the Kids Are Heroes website allows children to send “shout outs” to one another, and the group maintains active and engaging Twitter and Facebook accounts.

5. Darius Goes West

Darius Weems and the Darius Goes West project is a force to be reckoned with. Afflicted with Duchenne Muscular Dystrophy (DMD) — a genetic degenerative muscular disease that killed his older brother — Darius and 11 of his friends set out six years ago to travel across America with the ultimate goal of getting Darius’ wheelchair customized on MTV’s Pimp My Ride. The group filmed that trip and turned it into the much-celebrated documentary film, Darius Goes West.

Six years later, Darius Goes West has become a movement — non-profit vehicle to raise money and awareness for the search for a DMD cure that now seems so tantalizingly close. Darius, who continues to defy the odds, recently turned 21 years old and the Darius Goes West crew continue to come up with innovative ways to spread their message and raise money using social media. From raising money through Facebook widgets to inspiring people to do crazy things in the name of charity, Darius Goes West is a must-follow cause for their innovation and unflappable humor.

What’s Your Take?

Which non-profits should we absolutely follow? Let us know your picks and recommendations in the comments below or nominate them for the Mashable Awards.

The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)/>

In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the Mashable community, partners, media, the marketing community, consumer electronics and technology brands and attendees from the 2011 International CES Convention to Las Vegas on Thursday, January 6, 2011. Together, we will celebrate the winners and the community of the Mashable Awards at the Cirque du Soleil Zumanity stage in the beautiful New York New York Hotel. The event will include acts and performances from our partner Cirque du Soleil Zumanity. In addition, there will be special guest presenters and appearances.

Date: Thursday, January 6th, 2011 (during International CES Convention week)/> Time: 7:00 – 10:00 pm PT/> Location: Cirque du Soleil Zumanity, New York New York Hotel, Las Vegas/> Agenda: Networking, Open Bars, Acts, Surprises and the Mashable Awards Gala presentations/> Socialize: Facebook, Foursquare, Meetup, Plancast, Twitter (Hashtag: #MashableAwards)

Sponsorships are available. Please contact sponsorships@mashable.com for more information.

Thanks to our sponsors:

Mashable Awards Gala Partner:

From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a global entertainment organization providing high-quality artistic entertainment. The company has over 5,000 employees, including more than 1,200 artists from close to 50 different countries.

Cirque du Soleil has brought wonder and delight to nearly 100 million spectators in 300 cities on five continents. In 2010 Cirque du Soleil, will present 21 shows simultaneously throughout the world, including seven in Las Vegas.

For more information about Cirque du Soleil, visit www.cirquedusoleil.com

Mashable Awards Online Partner:

Have you ever wished for your own personal gourmet Chef?

The Fresh Diet is like having a Cordon Bleu chef prepare your meals in your own kitchen. There’s no cooking, cleaning, shopping – just fresh prepared delicious meals, hand delivered to your door daily! Whether you want to lose weight or just want to eat healthy, The Fresh Diet can help you meet your goals. The best news, we’re giving away a FREE week of The Fresh Diet every day on our Facebook page. Just click here to become a fan and you could be the next winner. Join now!

Mashable Awards Partner:

Join us at the 2011 International CES®, the global platform for inspired ideas and innovation. With 2,500 exhibitors, CES continues to be the world’s largest consumer technology tradeshow and always reflects the dynamic consumer electronics industry. The International CES is not open to the general public and all attendees must be in the CE industry to be eligible to attend the show. Register FREE for the 2011 CES with priority code MSHB, an exclusive promotion for Mashable Readers.

Mashable Awards Category Sponsor:

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.

Every great website starts with a name.

At Dynadot we know the value of your name on the Web. Dynadot is an ICANN accredited domain name registrar and web host where you can register the perfect domain name affordably, reliably, simply and securely. Whether you are a blogger, business owner, or planning on creating the next best Internet meme you need a domain that represents you. Let Dynadot help you establish your web identity today. Join us on Facebook for special offers and Mashable awards fun!

Mobile Future is a broad-based coalition of businesses, non-profit organizations and individuals interested in and dedicated to advocating for an environment in which innovations in wireless technology and services are enabled and encouraged. Our mission is to educate the public and key decision makers on innovations in the wireless industry that have transformed the way Americans work and play and to advocate continued investment in wireless technologies.

Our “Mobile Year in Review 2010” animation proves a glimpse into the most notable breakthroughs in the wireless industry this year.

Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the company’s blog, Yodel Anecdotal.

Mashable Awards Gala Silver Sponsor:

Aro Mobile is an intelligent mobile experience that includes better email, connected contacts, smarter calendar and improved browsing.

The Aro system automatically learns what’s important in your life—the people, places, dates and organizations you care about most. In your communications, Aro automatically identifies people, places, events, dates,organizations and locations. From any recognized term, Aro offers quick action menus to speed up your day.

The unique Aro experience is powered by advanced web services: next generation natural language processing and semantic data analytics services. Aro gives you the power to see through the clutter and focus your mobile life.

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.

Mashable Awards Gala VIP Lounge sponsor:

Influxis specializes in the deployment of creative streaming solutions. Services include large scale deployment, mobile streaming, turn-key applications, and enterprise support with custom network options. With the unique combination of a worldwide network, knowledgeable developer support and nearly a decade of streaming media experience, Influxis is an essential partner to businesses, advertisers, developers, educators, and others who seek expertise in innovative streaming.

Mashable Awards After Party Sponsor:

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.

Image courtesy of iStockphoto, snapperharmer

For more Social Good coverage:

    class="f-el">class="cov-twit">Follow Mashable Social Goodclass="s-el">class="cov-rss">Subscribe to the Social Good channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

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<b>News</b> Corp&#39;s Two Newspaper Tablet Projects are Back on Track

After stories that Rupert Murdoch had binned his adventurous newspaper app project, his son James has said Project Alesia is going ahead, whether other newspapers want their content aggregated or not.

Sen. Rockefeller: FCC should shut down Fox <b>News</b> and MSNBC « Hot Air

You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...

Fox <b>News</b> President: Jon Stewart Is Crazy And NPR Is Run By Nazis <b>...</b>

The second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...


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<b>News</b> Corp&#39;s Two Newspaper Tablet Projects are Back on Track

After stories that Rupert Murdoch had binned his adventurous newspaper app project, his son James has said Project Alesia is going ahead, whether other newspapers want their content aggregated or not.

Sen. Rockefeller: FCC should shut down Fox <b>News</b> and MSNBC « Hot Air

You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...

Fox <b>News</b> President: Jon Stewart Is Crazy And NPR Is Run By Nazis <b>...</b>

The second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...


bench craft company

Online video is well and truly, having the best time of its life right now. It seems to be factoring in every marketing plan worth its salt, with some incredible videos being produced by brands that are lighting up social media. I wanted to explore the state of the online video industry a bit further and delve into the stats that show the huge growth curve online video is currently on. Right now it is one of the most fascinating aspects of online, as brands continue to push the boundaries of what’s possible and engaging the audience in completely new ways. It is a seriously big business and one that every brand wants to be a part of. And it’s easy to see why..


Over 35 hours of video uploaded to YouTube every minute


This stat on its own is pretty stunning and quite hard to get your head around. But when you look at in in the context of the past 3 years, or even 6 months, you realise just how impressive this is. The graph below from Youtube shows the average hours of video uploaded every minute, back to June 2007. While this started at 6 hours, in the past 6 months it stood at 23. That’s a huge increase of 12 hours per minute in just 6 months :



That is some seriously impressive growth and also shows that just as much as brand video is growing, ugc is growing at a staggering rate, due largely to the growth in mobile and ease of uploading. As Youtube note themselves there are other factors, such as upping the time limit in videos, which would obviously attribute for an increase in the total length of video uploads. But this is impressive nonetheless.


Blinkx shares up by 400%


At the business end of video, Blinkx are showing that online video is starting to become a profitable industry. While Google still won’t reveal whether Youtube is making them money or not, Blinkx have recently announced their first ever turn in profit in the 6 months up to September. And it comes 3 years after they first launched. Blinkx make money through running ads alongside the videos they index, acting as a huge video search tool. They have certainly had a good year, as the 400% share increase shows. It’s also encouraging to see that online video isn’t just about Youtube and there are some other serious players in the market with unique offerings.


Online video ads reach half of U.S. users


While some research shows that advertisers are cautious over online video advertising, due to factors such as standardisation of ad formats, online video advertising is going from strength to strength. A recent study from ComScore (the people who measure things), found that just over 45.4% of users in America viewed at least one video ad over a month. But more impressively, were exposed to 32.2 videos each, on average. That’s over 4.3 million video ads that were served to the online U.S. population in September 2010. This shows the power of online video ads to get right in front of your target audience. And while there are some definite rights and wrongs in the content of the video ad, I think we’ll see this grow even more and prove itself as a valuable industry up there with TV.


Comedian makes $315,000 from online video


A recent study found that comedians top the bill for online video earnings, and one in particular is doing very well. A recent study found that comedian Shane Dawson, who amassed 431.7 million online video views in the past year made $315,000 from his content, through ad revenue. He came out top for independent earners on Youtube and it’s certainly an aspirational case study that shows the business of online video isn’t just for big brands.


Kia spend a third of budget on online video



In a bold move, Kia Motors have invested a third of their £2 million marketing budget for the new Sportage model, into online video. We’ve seen the motor industry embracing social media more and more – with Ford launching a model through Facebook – and this shows the commitment that some brands are making to online video. Not so much an add-on or a nice to have, but a central facet of a multi-million pound campaign. The online campaign will focus on the central characters from the TV adverts and include home-page takeovers and video ads. Cases like this help to solidify online video as a serious marketing avenue that can bring a campaign to life and help you get that extra bang for your buck.


20% of downstream internet traffic is to Netflix


In a huge coup for Netflix, a recent study found that 20% of peak time donwstream internet traffic was streaming video from their site. This is great news for Netflix, and perhaps not so great news for the DVD market. If Netflix were available in Ireland I would be there in an instant and would choose to view all films in this way, as it simply doesn’t make sense to invest in a DVD anymore and I expect that even the gift market for this may eventually die out. 20% is a huge figure and shows how much Netflix has staked its claim in this market.


2 billion videos viewed each month Facebook


In June 2010 Facebook released some interesting stats into their online video offering, which show the huge potential it has to own this market. They revealed that as well as 2 billion video views on its site each month, there were 415,000 online video uploads each day. While it may not be a contender to Youtube just yet, the sharing capabilities within Facebook and the ease of connecting with your community show the potential for this to grow. Interestingly, Youtube now offer the option of connecting with Facebook instead of logging in with your gmail account. This shows Youtube recognises the power to use the huge community on Facebook, something it can’t compete with, to combine with its own wealth of online video.


Live stream video viewing up by 650%


In their most recent report into online video, Comscore announced that the amount of live-streamed video we’re watching has grown by 648% over the past year. This is absolutely phenomenal growth and compares to a (still impressive)  68% increase in video views on Youtube. While it may still form a minor part of the online video  market, live streaming is growing in popularity and use, as we become more accustomed to this form of content, both as consumers and producers. UStream are owning the market here, but Facebook are quickly getting in on the game – recently introducing LiveStream integration with Facebook pages. This has the potential to hugely increase the live stream video market and see it really reach the mainstream.






As part of the ongoing Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Must-Follow Non-Profit.” Be sure to nominate your favorites and join us for the Gala in Las Vegas! Sponsorships are available. Please contact sponsorships@mashable.com for more information.

When it comes to social good, the name of the game is creating or inspiring change, and often with limited resources. That’s why social media is so important for non-profit organizations. By allowing organizations to reach more people with less money, social media has become an integral part of the non-profit toolbox.

Groups are using social media a variety of ways, from raising money to engaging with constituents on personal and meaningful levels. The most important thing social media offers for non-profits, though, is a highly effective channel to spread awareness about their cause. “Having 10 million people is more important than $10 million,” Change.org founder and CEO Ben Rattray told Mashable recently. “For advocacy you need to mobilize people, and the web helps you mobilize people like never before.”

There are any number of worthy non-profit organizations utilizing social media in new and interesting ways; below are five that caught our eye this year as must-follow groups. Please share in the comments any other non-profits you think deserve a follow and nominate them for a Mashable Award.

1. Brooklyn Museum

More than just a great art museum, the Brooklyn Museum is one of the most social media-savvy organizations on the planet. From a mobile website that lets visitors tag items in the gallery (which, in turn, helps to organize the museum’s vast, 94,000-record online collection) to a Foursquare account that offers tips for things to do in the neighborhood and rewards mayors with special parties and other offers, the Brooklyn Museum is hip to the latest social media trends.

What’s really great about the museum, which can also be found on Tumblr, Flickr, Facebook, YouTube, and Twitter, is that the staff is not afraid to innovate and try new things. They’re constantly testing out new social platforms and innovating new ways to use their current social media accounts. They even share the code behind some of their best ideas on GitHub!

2. Sesame Street Workshop

Sesame Street Workshop is the non-profit organization behind the beloved children’s classic television series Sesame Street, among others. And despite being 41 years old, these cats — er, Muppets — really know social media.

You can find your favorite Sesame Street residents on Twitter and Facebook (characters like Elmo, Big Bird and Oscar have their own Pages). Where the Workshop really excels, however, is YouTube. Sesame Street Workshop has made its biggest social media splash on YouTube, with exclusive content that often features celebrity guests and frequent parodies of other digital media memes, such as the Google search stories or the Old Spice Guy, that prove the people behind Sesame Street know their stuff.

3. WildlifeDirect

Founded in 2006 by noted African conservationist Dr. Richard Leakey, WildlifeDirect aims to save endangered animals in Africa. The organization helps local conservation groups around Africa raise funds, awareness and support for their conservation projects.

WildlifeDirect can be found on many of the usual social media networks, such as Twitter and Facebook, but where it really shines is blogging. The organization has set up an active blog network of more than 100 field blogs penned by conservation groups across Africa. The blogs are one of the main drivers of donations to the conservation work that the organization supports, but they also offer a fascinating look into the struggle to save endangered species in some of the most diverse and threatened areas on Earth.

4. Kids Are Heroes

Founded in 2008 by Gabe O’Neill and his then 9-year-old daughter, MaryMargaret, Kids Are Heroes is a non-profit group that has the admirable goal of inspiring children to get involved in the act of giving back. The website offers profiles of more than 100 kids who have at a young age (some as young as 5-years-old!) had a meaningful impact on their communities and the world — whether by training diabetic service dogs, donating books to low-income families, or raising millions of dollars for out-of-work war veterans. The organization’s message is loud and clear: Kids can make a difference.

Along with the inspiring stories, the Kids Are Heroes website allows children to send “shout outs” to one another, and the group maintains active and engaging Twitter and Facebook accounts.

5. Darius Goes West

Darius Weems and the Darius Goes West project is a force to be reckoned with. Afflicted with Duchenne Muscular Dystrophy (DMD) — a genetic degenerative muscular disease that killed his older brother — Darius and 11 of his friends set out six years ago to travel across America with the ultimate goal of getting Darius’ wheelchair customized on MTV’s Pimp My Ride. The group filmed that trip and turned it into the much-celebrated documentary film, Darius Goes West.

Six years later, Darius Goes West has become a movement — non-profit vehicle to raise money and awareness for the search for a DMD cure that now seems so tantalizingly close. Darius, who continues to defy the odds, recently turned 21 years old and the Darius Goes West crew continue to come up with innovative ways to spread their message and raise money using social media. From raising money through Facebook widgets to inspiring people to do crazy things in the name of charity, Darius Goes West is a must-follow cause for their innovation and unflappable humor.

What’s Your Take?

Which non-profits should we absolutely follow? Let us know your picks and recommendations in the comments below or nominate them for the Mashable Awards.

The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)/>

In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the Mashable community, partners, media, the marketing community, consumer electronics and technology brands and attendees from the 2011 International CES Convention to Las Vegas on Thursday, January 6, 2011. Together, we will celebrate the winners and the community of the Mashable Awards at the Cirque du Soleil Zumanity stage in the beautiful New York New York Hotel. The event will include acts and performances from our partner Cirque du Soleil Zumanity. In addition, there will be special guest presenters and appearances.

Date: Thursday, January 6th, 2011 (during International CES Convention week)/> Time: 7:00 – 10:00 pm PT/> Location: Cirque du Soleil Zumanity, New York New York Hotel, Las Vegas/> Agenda: Networking, Open Bars, Acts, Surprises and the Mashable Awards Gala presentations/> Socialize: Facebook, Foursquare, Meetup, Plancast, Twitter (Hashtag: #MashableAwards)

Sponsorships are available. Please contact sponsorships@mashable.com for more information.

Thanks to our sponsors:

Mashable Awards Gala Partner:

From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a global entertainment organization providing high-quality artistic entertainment. The company has over 5,000 employees, including more than 1,200 artists from close to 50 different countries.

Cirque du Soleil has brought wonder and delight to nearly 100 million spectators in 300 cities on five continents. In 2010 Cirque du Soleil, will present 21 shows simultaneously throughout the world, including seven in Las Vegas.

For more information about Cirque du Soleil, visit www.cirquedusoleil.com

Mashable Awards Online Partner:

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Mashable Awards Partner:

Join us at the 2011 International CES®, the global platform for inspired ideas and innovation. With 2,500 exhibitors, CES continues to be the world’s largest consumer technology tradeshow and always reflects the dynamic consumer electronics industry. The International CES is not open to the general public and all attendees must be in the CE industry to be eligible to attend the show. Register FREE for the 2011 CES with priority code MSHB, an exclusive promotion for Mashable Readers.

Mashable Awards Category Sponsor:

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.

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Mobile Future is a broad-based coalition of businesses, non-profit organizations and individuals interested in and dedicated to advocating for an environment in which innovations in wireless technology and services are enabled and encouraged. Our mission is to educate the public and key decision makers on innovations in the wireless industry that have transformed the way Americans work and play and to advocate continued investment in wireless technologies.

Our “Mobile Year in Review 2010” animation proves a glimpse into the most notable breakthroughs in the wireless industry this year.

Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the company’s blog, Yodel Anecdotal.

Mashable Awards Gala Silver Sponsor:

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The Aro system automatically learns what’s important in your life—the people, places, dates and organizations you care about most. In your communications, Aro automatically identifies people, places, events, dates,organizations and locations. From any recognized term, Aro offers quick action menus to speed up your day.

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Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.

Mashable Awards Gala VIP Lounge sponsor:

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Mashable Awards After Party Sponsor:

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.

Image courtesy of iStockphoto, snapperharmer

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<b>News</b> Corp&#39;s Two Newspaper Tablet Projects are Back on Track

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Sen. Rockefeller: FCC should shut down Fox <b>News</b> and MSNBC « Hot Air

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bench craft company

<b>News</b> Corp&#39;s Two Newspaper Tablet Projects are Back on Track

After stories that Rupert Murdoch had binned his adventurous newspaper app project, his son James has said Project Alesia is going ahead, whether other newspapers want their content aggregated or not.

Sen. Rockefeller: FCC should shut down Fox <b>News</b> and MSNBC « Hot Air

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The second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...


bench craft company

<b>News</b> Corp&#39;s Two Newspaper Tablet Projects are Back on Track

After stories that Rupert Murdoch had binned his adventurous newspaper app project, his son James has said Project Alesia is going ahead, whether other newspapers want their content aggregated or not.

Sen. Rockefeller: FCC should shut down Fox <b>News</b> and MSNBC « Hot Air

You see, Rockefeller says he hungers for quality news and believes that the FCC should play a part in facilitating that end. He believes that without the extremes of Fox News and MSNBC, the American people would have more faith in their ...

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The second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...


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<b>News</b> Corp&#39;s Two Newspaper Tablet Projects are Back on Track

After stories that Rupert Murdoch had binned his adventurous newspaper app project, his son James has said Project Alesia is going ahead, whether other newspapers want their content aggregated or not.

Sen. Rockefeller: FCC should shut down Fox <b>News</b> and MSNBC « Hot Air

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The second part of The Daily Beast's interview with Fox News president Roger Ailes is out today, and Ailes' encore doesn't disappoint. He responded harshly to Jon Stewart's pervasive criticism of cable news and had some tough, ...


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